There are probably less than 50% of the world’s population that would want to engage with ads. We surely don’t want to involve into ads that require us to speak to them in an active manner. However, this is the future, and if you already hating the whole concept of it, then it would be the right time for you to upgrade your Spotify. Since they company is coming with new spotify update 2019. Spotify announced its new voice controlled ads in order to inspire users to use vocal commands to pass thru the platform.
New Voice Controlled ads by Spotify
TechCrunch reports said that these new voice controlled ads would at first only guide users to contents branded by Spotify, such as podcasts or playlists. When it starts, users would have to say ‘Play Now.’ If they speak nothing or anything other than ‘Play Now,’ the mic would automatically turn off and the ad would continue playing. Obviously, this hints a chance for the company to gradually get used to the concept of involving with an ad to execute a function. And the probability of infinite ads until you say “I love Spotify” isn’t much difficult to envision.
Spotify testing ads on a restricted set of US users who are free listeners, and have supported spotify’s new voice controlled ads feature. It didn’t mention for how long spotify testing ads would last. Users could disable these type of ads in the settings option where you could disable the mic’s access wholly. Read:- Top 6 most secure browser of all time
Spotify testing ads
On Monday, Spotify’s co-founder & CEO- Daniel Ek said to the investors that voice commands are an essential feature and over all platforms, are significant areas of development, specifically for audio and music content. They are investing in these new voice controlled ads, trying new course to discover and improve their offering in this field.
Voice technology advertising
Additionally, Spotify believes that these new voice controlled ads could assist marketers reach their viewers at a time when they are more aware concerning how much time they’re spending looking at their phone’s display- endeavouring hard not to look at their phone as frequently.
Pandora, last month, declared that it would start executing new voice controlled ads well ahead this year. These new voice controlled ads features unlike Spotify’s, would encourage services or products, and users would respond with ‘Yes’ or ‘No.’
Recent reports from Jupiter Research suggested that these new voice controlled ads technology is almost omnipresent these days. There are 2.5 billion digital voice assistants in use, currently. Presumably that figure would reach 8 billion by 2023.
How to turn on spotify voice
- Go to settings
- Click ‘Apps,’ then select ‘Spotify.’
- Tap on ‘Permission’
- Next to the ‘Mic,’ change spotify’s access to on/off.